KWAN
LOONG
Logo
The main aim of Kwan Loong’s logo design is to reflect the brand's vision of being the leader in topical pain relief.
Leaf:
Denotes that Kwan Loong is a remedy with natural ingredients.
Droplet shape:
A subtle nod to the product form.
Mountain:
It is a symbol of strength and reliability, with lines at the side for a dynamic feel (action). This plus the droplet shape creates an intentional triangular form similar to that of a volcano, which often means pressure or stress. However, by applying cool colours to the design, we want to ‘help’ temper that energy. Thus, enhancing Kwan Loong’s goal - to offer its users relief through its products.
Colours:
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Green: Renewal, energy, associated with growth.
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Blue: Stability, loyalty, confidence, produces a calming effect.
Lato Black:
Lato Black was chosen specifically as it was a thick, solid font with slightly rounded edges. It is sans serif and projects a more modern and minimal look, suited for the brand’s identity.
Adaptability:
The logo has to be adaptable for different background visuals. Thus, it must also translate into black and white forms.